WordPress Integration

• Easy to install WordPress plug-in
• Bolt-on e-commerce functionality, just install and activate
• Works out-of-the-box with any theme (quality may vary)
• Focused development to be fast, efficient and play nicely with other plugins
• Dashboard widgets for at-a-glance sales and marketing performance tracking
• Theme widgets for drag-and-drop shopping experience customization
• Shortcode support for placing products and categories in blog posts or pages

Powerfully Easy to Manage

• Streamlined single-page product data entry
• Track product attributes & specs
• Add multiple hierarchical categories without leaving the product editor
• Handles multiple product images with easy drag-and-drop sorting
• Innovative product variation management
• Basic inventory management and low-stock e-mail alerts
• Support for selling digital & physical products and donations
• Order history with customizable labels for order processing status
• Export orders and customers into Tab, CSV and Excel formats
• Export orders for import into Intuit QuickBooks
• Email order notifications for order status changes with support for sending customer messages

Sell Like A Pro

• Search engine optimized shopping pages (product name and category in the title, semantic markup, alt/title attributes set, <meta> keywords/description)
• Built-in smart categories provide easy ways to highlight: new product additions, featured products, bestselling products, on sale products, random products, even related products for cross-selling
• RSS feeds for category products (including smart categories)
• Sidebar shopping cart
• Product image galleries with beautifully smooth transitions and Thickbox-zoom support
• Support for custom checkout fields and product inputs
• Fast product search
• Includes usability features like breadcrumbs and customizable product drill-down menus
• Shopper controlled grid and list views or any other custom product layout using templates
• Full support for multi-byte languages such as Japanese

Payment Gateways

• Supports both remote and on-site checkout systems
• 2Checkout.com (included)
• PayPal Website Payments Standard (included)
• PayPal Express Checkout (included)
• Google Checkout (Lvl 2 Integration) (included) ^†
• PayPal Website Payments Pro (available add-on, US & UK only) ^†
• Authorize.net AIM (available add-on, US-only) ^†
• PayJunction (available add-on, US-only) ^†
• FirstData/LinkPoint (available add-on, Worldwide) ^†
• HSBC ePayments (available add-on, Worldwide) ^†
• eWay Payments (available add-on, AU-only) ^†
• iDEAL (by Mollie) (available add-on, NL-only)

Shipping Calculations

• Flexible built-in shipping rate calculations
• Domestic and global shipping rates
• Built-in tiered rates based on a flat rate, order quantity, or weight
• UPS Shipping Rates (available add-on)
• FedEx Rates (available add-on)
• US Postal Rates (available add-on)
• Canada Post Rates (available add-on)

Flexible Promotional Toolset

• Provide percentage and flat amount discounts on products in the catalog or items in the shopper’s cart
• Setup free shipping discounts
• Promote overstocked items with buy X get Y free promotions
• Apply any of your discount options using promo/coupon codes
• Restrict your promotions to a date range for limited availability
• Precisely target promotions to products in the catalog or items in the cart based on easy, but flexible, dynamic rules
• Run product and product variation specific sales using sale pricing right in the product editor

A Developer’s Dream

• Standards-compliant mark-up output (targeting XHTML 1.0 strict)
• Customizable shopping interface templates (catalog, product page, shopping cart, checkout form)
• Over 200 comprehensive template tags for unparalleled custom template development (no hacking necessary)
• Well documented template tags for quick reference and a small(er) learning curve
• AJAX-capable shopping cart and development API for custom cart behaviors