The Catalog

The catalog in Shopp puts your products front and center in a showcase designed to make it easy and fun for shopper’s to browse your web storefront.

Shopp has several views available to provide a showcase for your products and services. Each view is generated in real-time from information within your store’s database. The look, feel, and overall layout of the views are customizable using Shopp theme templates.

Shopp’s storefront catalog is organized by two basic elements: product collections and the products themselves. Categories are collections of products. They can be either custom categories that you create or preprogrammed “smart” collections. Categories, whether custom or “smart” show several products at once. Typically, only summary information about products is displayed in a category to make it easier for customers to browse through multiple products at once.

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