The product name is used in many ways throughout the catalog:
- To identify the product
- When shown in a category listing, the product name links to the product detail page
- Used in the page title for product detail pages
- Is searchable by the store’s search engine
All of these uses make it important to develop good product names. Depending on your product marketing strategy, you might want include the manufacturer in the name of the product, or use shorthand to include some of the highlighted features or specs of the product.
Enter the name of the product in the first large field with the label Enter product name. Below the product name field is a larger area called the description editor. If you are familiar with the WordPress post and pages editor, you will already be familiar with the features of the description editor.