Shopp keeps its own customer records enhanced with e-commerce specific features for marketing opt-ins and exporting to other tools like CRMs. When not using account logins, customer records work more like a log of customers; duplicate customer records can accrue for repeat customers providing a historical view of data.
Using Shopp accounts give customers the ability to login to an account manager to access past orders and even download previously purchased digital goods. Shopp accounts are uniquely tied to each customer’s email address. Customer accounts are created during the checkout process automatically without the need for pre-registration.
WordPress integrated accounts allow you to connect Shopp customer accounts to a WordPress user login. Integrating with WordPress user logins provides the benefits of using WordPress plugins to manage access to website content and materials, and other user-specific features.
During checkout customers can be asked to opt-in to your marketing programs. Shopp allows you to easily export customer records in batch to be included in other CRM tools.
When Shopp is setup to use account logins, customers can login to their account to access past orders.
Shopp manages download product purchases for your customers with a single login protected download locker. Control access to your intellectual property with while giving your customers quick access to their purchased downloads.
From the Shopp Account Dashboard, customers can log in to view and update their customer profile, view their order history, and access their download locker.
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